Quick answer: Sponsored content on Elitei Games is a paid, clearly labelled article that presents your licensed casino or iGaming brand in depth. It is produced to a high standard, marked as sponsored per FTC guidance, kept entirely separate from our independent reviews, and required to meet 18+ and responsible-gambling rules.
Key takeaways
- What it is: a paid, labelled article promoting your brand, product or campaign.
- What it isn’t: an independent review or a way to alter a rating.
- Disclosure: every piece is marked “sponsored” so readers always know.
- Compliance: 18+ framing, licence-compliant claims, responsible-gambling messaging, no guaranteed wins.
- Begin: share your brief and request current rates.
What sponsored content covers
A sponsored article gives you the space a banner cannot: the detail of your platform, your approach to player protection, or the story behind a launch. It is written to match our editorial quality while staying clearly identified as commercial.
- A researched, well-written article on a topic you choose, within our compliance rules.
- A clear “sponsored” label and disclosure for readers.
- Relevant links to your brand, reviewed for reader value.
- Optional pairing with display advertising or a press release.
Who it suits
Sponsored content fits licensed operators explaining what sets them apart, providers demonstrating a new product, and brands with a real story that a short ad cannot carry. If you want depth and context rather than a quick impression, this is the format.
Our standards for sponsored articles
- Accuracy — claims must be true and, where relevant, sourced.
- No invented numbers — we will not publish fabricated odds, RTP, payout or bonus figures.
- No guaranteed wins — nothing promising returns or hiding risk.
- 18+ and responsible — no appeal to minors, responsible-gambling messaging included.
- Readable — genuinely useful, not a wall of sales copy.
What we will not do
We do not disguise sponsored content as independent coverage, and we do not sell undisclosed or disguised paid links. Buying a sponsored article does not buy a review score, a ranking or an endorsement. We decline sponsors that are unlicensed, unlawful to promote in the target market, or that insist on claims we cannot stand behind.
How the process works
- Brief us — your goal, key messages and target markets — via the contact page.
- We agree scope, topic and current rates.
- We write or review the article for accuracy and compliance.
- You approve, and we publish it clearly labelled as sponsored.
Disclosure and labelling
Transparency is what makes sponsored content credible. Each piece is labelled “sponsored” so readers understand it is paid promotion, in line with the FTC endorsement guidelines. We will not remove or weaken that label, because that would mislead readers and erode the value of the placement.
18+ only. Gamble responsibly. If gambling is causing harm, seek help — services like GamCare, GambleAware and local helplines offer free, confidential support.
Pricing
Sponsored content is priced by scope — length, research, whether we write it or edit your draft, and any pairing with advertising. Tell us your objective and we will share current rates and turnaround. Request a quote.
Sponsored content vs a review
A sponsored article is your story, told your way, and labelled. A review or feature is our independent assessment, decided by our team and not for sale. Both can exist for the same brand, but they are produced and labelled differently on purpose.
Angles that work for sponsored articles
Sponsored content performs best when it informs rather than simply sells, because that is what readers finish and share. Approaches that tend to land well include:
- A clear explainer of your platform, its features and what makes it different.
- Your approach to player protection — limits, verification and support.
- Payments and withdrawals explained plainly for players.
- A useful guide tied to your product that genuinely helps the reader.
We avoid thin advertorials built around a single slogan; they underperform and offer readers little. A genuinely helpful article reflects better on your brand and keeps its value far longer.
Approval, updates and labelling over time
You sign off the article before it goes live, and it remains published as a labelled sponsored piece. If details change later, we can update it on request. The sponsored label stays in place for the life of the article, because removing it would present paid content as though it were independent coverage.
About Elitei Games
Elitei Games is an independent iGaming and online-casino information site produced for adults aged 18 and over. We cover operators, games, payments and industry developments, and we do not run a casino or facilitate betting or gambling in any form. You can find out who we are and how to reach us through our about us and contact page. Every paid or company-supplied placement is labelled in keeping with the FTC endorsement guidelines, nothing we publish is a guarantee of winnings, and all advertising must comply with the operator’s licence and the law where our readers are located.
Frequently asked questions
What is sponsored content on Elitei Games?
A paid, clearly labelled article promoting your brand or product, written to our standards and separate from editorial reviews.
Is it labelled?
Yes. Every sponsored article is marked as sponsored, per the FTC guidance.
Can it change my rating?
No. Reviews and ratings are independent and never for sale.
What does it cost?
It depends on scope and format. Request current rates with your brief.
Can you write it for us?
Yes, or we can edit your draft. Either way it must meet our accuracy and compliance standards.
Do you allow guaranteed-win claims?
No. We do not publish promises of winnings or invented odds, RTP or payout figures.
Can I include links?
Yes, where they genuinely help readers. We do not sell undisclosed or disguised paid links.
Do sponsors need a licence?
Yes. We only publish sponsored content for licensed operators and brands lawful to promote in the target market.
How much does sponsored content cost on Elitei Games?
It depends on scope and format. Request current rates via our contact page.
Is sponsored content the same as a gambling guest post?
No — sponsored content is a paid, clearly labelled promotional article; contributor guest posts are unpaid editorial. Both follow our standards.