Quick answer: A partnership with Elitei Games is an ongoing relationship for licensed casino and iGaming brands that blends advertising, sponsored content and announcements over time. Commercial items are clearly labelled, partnerships require licence and responsible-gambling compliance, and they never include buying editorial reviews or verdicts.
Key takeaways
- What it is: a longer-term, multi-format relationship rather than a one-off placement.
- Who it fits: licensed operators, providers and established brands aimed at adults 18+.
- What’s included: a blend of advertising, sponsored content and announcements.
- What’s excluded: editorial reviews, ratings and rankings are never part of a deal.
- Begin: outline your goals via the contact page.
Partnership shapes
Partnerships are built around your goals rather than a fixed package. Common shapes include:
- Always-on advertising with priority placement and planning support.
- Content programmes — a series of labelled sponsored articles over time.
- Launch partnerships combining a press release, sponsored content and display.
- Category sponsorship of a relevant part of the site.
- Responsible-gambling and product collaborations that add reader value.
Who we partner with
We collaborate with licensed casino operators, game and platform providers, and reputable affiliate, comparison, payments and compliance brands. The common thread is that they are lawful to promote where our readers live, aimed at adults, and comfortable with clear labelling and responsible-gambling messaging.
What a partnership excludes
No partnership buys editorial coverage. Reviews, ratings and rankings remain independent and are never bundled into a deal. We do not sell undisclosed or disguised paid links, and we will not present partner-supplied material as independent coverage. If a proposal depends on softening our reviews, we decline it.
Compliance and responsible gambling
Because partnerships span time and formats, compliance is built in from the outset. All partner content must meet the operator’s licence conditions and each market’s advertising rules, avoid any appeal to minors, and carry responsible-gambling messaging. Partner creative is reviewed on the same terms as any other commercial placement.
18+ only. Gamble responsibly. If gambling is causing harm, seek help — services like GamCare, GambleAware and local helplines offer free, confidential support.
How partnerships work
- Discovery — you share goals, markets and constraints via the contact page.
- Proposal — we recommend a mix of formats, with compliance notes and current rates.
- Agreement — we confirm scope, labelling and schedule.
- Delivery and review — we run the programme, label commercial items, and review results together.
Why partner with Elitei Games
A partnership gives you consistent, planned presence with an engaged 18+ iGaming audience, plus a team that understands the compliance landscape. Because our editorial stays independent, association with the site carries genuine weight — which is what a credible partnership should provide.
Pricing and audience data
Partnerships are scoped and priced individually, as they combine several formats over time. For audience data we share a current media kit rather than quoting numbers that date. Request the media kit and a proposal.
What we ask of our partners
A strong partnership runs both ways. To keep it compliant and worthwhile for readers, we ask partners to:
- Hold current licences for every market a campaign runs in.
- Provide accurate, honest material — no guaranteed-win claims, no fabricated odds, RTP or payout figures.
- Accept clear labelling on all commercial content.
- Back responsible gambling and include the required messaging.
- Respect editorial independence — reviews and rankings are never part of the deal.
Reviewing how the programme is going
Since a partnership spans time, we schedule regular reviews. We set your goals at the start, then look at progress together using the reporting available for your placements. We share what can be measured and never pad results with numbers we cannot support. If part of the plan is underperforming, we would rather adapt it than let the programme drift.
Pausing or ending a partnership
Partnerships are agreements, not traps. We keep the terms for pausing or ending a programme clear, and we will pause any creative that stops being compliant in a market. Independent editorial published during a partnership stays editorial — it is not removed or rewritten because the commercial relationship changes.
Why Elitei Games makes a credible partner
The value of partnering here rests on the very thing that constrains it: our independence. Readers trust the site because the boundaries are visible, so association with it carries real weight. Partners who value that credibility, rather than trying to chip away at it, get the most from the relationship.
About Elitei Games
Elitei Games is an independent iGaming and online-casino information site produced for adults aged 18 and over. We cover operators, games, payments and industry developments, and we do not run a casino or facilitate betting or gambling in any form. You can find out who we are and how to reach us through our about us and contact page. Every paid or company-supplied placement is labelled in keeping with the FTC endorsement guidelines, nothing we publish is a guarantee of winnings, and all advertising must comply with the operator’s licence and the law where our readers are located.
Frequently asked questions
What is a partnership with Elitei Games?
An ongoing, multi-format relationship combining advertising, content and announcements, scoped to your goals.
Does it include reviews?
No. Editorial reviews, ratings and rankings are never part of a commercial deal.
Who can partner with you?
Licensed operators, providers and reputable brands lawful to promote in our readers’ markets and aimed at adults 18+.
How is a partnership priced?
Individually, by scope and duration. Request a proposal with current rates.
Are partner placements labelled?
Yes. All commercial items are labelled per the FTC guidance.
Can we sponsor a section?
Yes. Category sponsorship is one common partnership shape.
Is responsible-gambling messaging required?
Yes, across all partner content, alongside licence-compliant claims.
How do we start?
Outline your goals via the contact page and we will propose a plan.
Do you offer gambling brand or media partnerships?
Yes — ongoing programmes combining advertising, disclosed content and features around your goals. Discuss one via our contact page.