Quick answer: Elitei Games earns money from clearly labelled advertising, sponsored content, press-release publishing and affiliate arrangements with licensed operators. None of it buys our reviews, ratings or rankings. Editorial is decided by our team on merit, and every commercial placement is disclosed so you always know what is paid.
Key takeaways
- Our income: advertising, sponsored content, press releases and affiliate links — all labelled.
- What money never buys: ratings, rankings or editorial verdicts.
- Why it matters: our worth to readers rests on independence, so we protect it.
- Disclosure: commercial content is labelled per the FTC guidance.
- 18+ and responsible: we publish information and reviews and do not facilitate gambling.
How Elitei Games earns revenue
Running an independent iGaming information site has real costs — research, writing, editing and hosting. We fund that through a small number of clearly labelled commercial arrangements, all kept separate from our editorial judgement.
- Advertising — labelled display placements and sponsorships from licensed brands.
- Sponsored content — paid, labelled articles that are clearly not independent reviews.
- Press releases — labelled, company-supplied announcements.
- Affiliate links — where we may earn a commission if you visit a licensed operator through a link, at no cost to you.
How affiliate links work
Some links to licensed operators are affiliate links. If you click one and sign up, we may receive a commission. This never changes what we write, the rating we give, or where a brand ranks, and it costs you nothing extra. We include affiliate links only for operators we are willing to write about honestly, and we disclose their use — see our advertising disclosure.
What our income does not affect
Here is the line that matters: money does not move our editorial. Advertisers cannot buy a better review, a higher ranking or the removal of a drawback. We do not sell undisclosed or disguised paid links, we do not accept “pay to be reviewed” deals, and we will decline revenue that comes with conditions on our verdicts. If we could be paid to change our view, our reviews would be worthless — to readers and advertisers alike.
How we keep editorial independent
- Separation — commercial and editorial decisions are made apart.
- Labelling — anything paid is marked so you can tell it apart.
- Honest reviews — we publish drawbacks, not only positives.
- Licensed only — we work with operators holding the relevant licences.
- Reader first — where revenue and reader trust conflict, trust wins.
Responsible gambling and our role
We are an information and review site for adults. We do not operate a casino, take bets or process any gambling transaction, and we never promise winnings. We include responsible-gambling context because the subject requires it, and we expect the brands we work with to do the same.
18+ only. Gamble responsibly. If gambling is causing harm, seek help — services like GamCare, GambleAware and local helplines offer free, confidential support.
Why we are open about this
Explaining how we make money is not fine print; it is the basis of trust. When you can see what is paid and what is independent, you can judge our reviews fairly. That openness is also why advertisers value a placement here — it sits beside editorial that readers actually believe.
How we decide which operators to link to
An affiliate link is not a reward for whoever pays the most. Before we add one, an operator must clear the same bar as anything we cover:
- Valid licensing for the markets our readers are in.
- A product we can describe honestly, drawbacks included.
- Responsible-gambling tools and fair, readable terms.
- No dependence on misleading offers or guaranteed-win messaging.
If an operator does not meet that standard, we leave the affiliate link out regardless of the commission offered. The link has to serve the reader first.
What this means for you as a reader
You can use Elitei Games knowing our commercial arrangements are visible and kept apart from our judgement. A review reflects our honest assessment; a labelled advert, sponsored article or announcement is paid and says so. Affiliate links cost you nothing extra and never change a verdict. If anything is unclear, our advertising disclosure sets out the detail and our contact page is always open.
About Elitei Games
Elitei Games is an independent iGaming and online-casino information site produced for adults aged 18 and over. We cover operators, games, payments and industry developments, and we do not run a casino or facilitate betting or gambling in any form. You can find out who we are and how to reach us through our about us and contact page. Every paid or company-supplied placement is labelled in keeping with the FTC endorsement guidelines, nothing we publish is a guarantee of winnings, and all advertising must comply with the operator’s licence and the law where our readers are located.
Frequently asked questions
How does Elitei Games make money?
Through labelled advertising, sponsored content, press releases and affiliate links with licensed operators.
Do advertisers influence your reviews?
No. Reviews, ratings and rankings are independent and never for sale.
What is an affiliate link?
A link that may earn us a commission if you sign up with a licensed operator, at no extra cost to you. It does not change our verdict.
Is sponsored content the same as a review?
No. Sponsored content is paid and labelled; reviews are independent.
Do you sell links?
We do not sell undisclosed or disguised paid links. Paid placements are always labelled.
Do you facilitate gambling?
No. We publish information and reviews; we do not take bets or run games.
Where can I see your disclosures?
On our advertising disclosure page and via labels on commercial content.
Can I trust a positive review?
Yes — because it cannot be bought, and we publish drawbacks too. Independence is the point.