Quick answer: This is the advertising disclosure for Elitei Games. We label advertising, sponsored content and press releases, and we use affiliate links to some licensed operators. Paid arrangements never influence our reviews, ratings or rankings, and everything commercial is disclosed in line with the FTC endorsement guidelines.
Key takeaways
- We disclose all paid and affiliate relationships clearly.
- We label advertising, sponsored content and press releases as commercial.
- We separate money from editorial — reviews are never for sale.
- Affiliate links may earn us a commission at no cost to you and do not change our verdicts.
- 18+ only — we publish information and reviews and do not facilitate gambling.
What we disclose and why
Readers deserve to know when content is paid for. That is both the right thing to do and a requirement under the FTC endorsement guidelines. So on Elitei Games we make commercial relationships visible rather than hiding them, and we keep them separate from our independent editorial.
Types of commercial content on Elitei Games
- Advertising — display placements and sponsorships, labelled as advertising.
- Sponsored content — paid articles, labelled “sponsored”.
- Press releases — company-supplied announcements, labelled as such.
- Affiliate links — links to licensed operators that may earn us a commission.
How affiliate links are disclosed
Where a link to a licensed operator is an affiliate link, we may earn a commission if you sign up through it, at no extra cost to you. We disclose that these links exist, and their presence never affects our rating, ranking or the drawbacks we publish. We only include affiliate links for operators we are prepared to write about honestly.
How sponsored and paid content is labelled
Sponsored articles carry a clear “sponsored” label; press releases are marked as company-supplied announcements; advertising is identified as advertising. We will not remove or soften these labels, because that would mislead you and defeat the purpose of disclosure. If you ever see commercial content here that is not clearly labelled, please tell us via the contact page.
What advertising never buys
Paid arrangements do not buy a review, a rating, a ranking or an endorsement. We do not sell undisclosed or disguised paid links, we do not accept “pay to be reviewed” deals, and we decline revenue conditioned on changing our verdict. Our editorial is decided by our team on merit alone.
Our compliance commitments
- Licensed brands only — we work with operators that hold the relevant licences.
- Lawful promotion — advertising must comply with the rules of each target market.
- No appeal to minors — all content is for adults aged 18 and over.
- No guaranteed wins — we do not publish promises of winnings or invented odds, RTP or payout figures.
- Responsible gambling — commercial content carries responsible-gambling messaging.
Responsible gambling
Elitei Games is an information and review site for adults. We do not operate a casino, take bets or process any gambling transaction. Our subject can carry real financial risk, so we include responsible-gambling context and expect our commercial partners to do the same.
18+ only. Gamble responsibly. If gambling is causing harm, seek help — services like GamCare, GambleAware and local helplines offer free, confidential support.
Questions about our disclosures
If anything about how we label commercial content is unclear, or you believe something is not properly disclosed, contact us via the contact page. We take disclosure seriously because your trust is what makes both our reviews and our advertising worthwhile. You can also read how we make money for the full picture.
About Elitei Games
Elitei Games is an independent iGaming and online-casino information site produced for adults aged 18 and over. We cover operators, games, payments and industry developments, and we do not run a casino or facilitate betting or gambling in any form. You can find out who we are and how to reach us through our about us and contact page. Every paid or company-supplied placement is labelled in keeping with the FTC endorsement guidelines, nothing we publish is a guarantee of winnings, and all advertising must comply with the operator’s licence and the law where our readers are located.
Frequently asked questions
What is this advertising disclosure?
It explains the commercial relationships on Elitei Games — advertising, sponsored content, press releases and affiliate links — and how we label them.
Do you use affiliate links?
Yes, to some licensed operators. They may earn us a commission at no cost to you and never change our reviews.
How is sponsored content labelled?
With a clear “sponsored” label, consistent with the FTC guidance.
Can advertisers change your reviews?
No. Reviews, ratings and rankings are independent and never for sale.
Do you sell paid links?
We do not sell undisclosed or disguised paid links. Paid placements are labelled.
Are all brands you work with licensed?
Yes. We only work with licensed operators lawful to promote in our readers’ markets.
Do you facilitate gambling?
No. We publish information and reviews; we do not take bets or run games.
Who do I contact about disclosures?
Reach us via the contact page with any question about labelling or disclosure.